The third Sustainable Development Goal—Good Health and Well-Being—calls on the global community to ensure healthy lives and promote well-being for all, at all ages. But health is more than the absence of illness. It’s access to clean air, quality care, mental wellness, reproductive rights, and the freedom to thrive.
From maternal health and child survival to tackling epidemics and chronic diseases, SDG 3 is bold, intersectional, and urgent.
At Alcor Media, we believe marketing plays a critical role in reshaping global health narratives. It has the power to break stigmas, spread life-saving information, and inspire action—from the grassroots to the global stage.
• Goal: Ensure healthy lives and promote well-being for all at all ages.
•Target Areas: Maternal and child health, epidemics (HIV/AIDS, TB, malaria), non-communicable diseases, substance abuse, road safety, sexual and reproductive health, universal health coverage, environmental health risks.
•Why It’s Urgent: Millions still die from preventable causes, with vulnerable populations—especially women and children—bearing the brunt of weak health systems and systemic inequities.
Marketing isn’t just about attention—it’s about intention. When brands choose to elevate health, they help normalize care-seeking behavior, challenge harmful norms, and advocate for systemic change. That’s impact beyond profit.
Health conversations are often shaped by culture, shame, or silence. Brands that create brave spaces for these topics help rewrite the script—especially for younger generations and marginalized communities.
Real-World Example:
Thinx, the period underwear brand, uses marketing to destigmatize menstruation and promote body literacy. Their bold campaigns speak directly to taboo topics—period poverty, pelvic health, and reproductive justice—turning everyday products into tools for empowerment.
Wellness isn’t one-size-fits-all. It’s physical, mental, emotional, environmental, and social. Brands rooted in authenticity uplift holistic health and validate diverse lived experiences.
Real-World Example:
Patagonia has long understood that environmental justice is public health. From fighting air pollution to advocating for clean water and toxin-free ecosystems, their campaigns consistently highlight how environmental degradation directly impacts human health—especially in frontline and Indigenous communities. Their marketing turns gear into a gateway for deeper conversations around well-being, climate, and justice.
Also worth noting:
Calm, the mindfulness and meditation app, promotes mental well-being through partnerships with nonprofits and mental health advocates. Their marketing focuses not on hustle culture, but healing—making wellness tools accessible across income levels and lived experiences.
From reducing environmental pollutants to funding frontline care, brands can use marketing as a force to redirect power and resources. CSR strategies that prioritize health aren’t charity—they’re responsibility.
Alcor’s Approach:
We support brands that reinvest in communities. Through impact partnerships, a portion of your marketing budget can support nonprofit initiatives—like maternal care programs, mobile health clinics, or clean air advocacy. Because brand growth should never come at the cost of public health.
You don’t need a global footprint to contribute to global health. Here’s how local businesses can make wellness a priority:
•Promote Health Access: Offer health-related benefits to employees, from mental health days to wellness stipends.
•Educate Through Content: Share accurate, inclusive health information.
•Partner with Purpose: Collaborate with local health centers, educators, or mental health advocates.
•Create Safe Spaces: Design marketing that is inclusive, trauma-informed, and representative of diverse bodies and abilities.
The COVID-19 pandemic exposed the cracks in our health systems—and reminded us of the power of clear, compassionate communication. Marketing must now evolve to meet this moment.
We ask every brand and agency:
•Is your messaging supporting or harming public health?
•Are you contributing to informed, empowered communities?
•Can your platform promote healing, equity, and care?
Health is a human right—not a luxury. And the future of marketing isn’t just about selling better—it’s about serving better.
As we move toward SDG 3, we challenge every business to step up—not just as storytellers, but as stewards of wellness.
Because every campaign is an opportunity to heal, to connect, and to create a world where well-being is truly universal.
Let’s build that world—together.
